Should businesses post to social media on 9/11? The response to this question is emotionally complicated. It involves how well companies ‘get it right,’ which is usually determined by the intellectual ability of their social media strategy. Every marketer has an opinion on the subject. But how do customers feel about it? The brand’s goal … Continue reading Should Your Business Post to Social Media on 9/11? →

Years ago, an ominous cloud of terrorism hung over the heads of the world leaders. Hijacked passenger planes crashed into Twin Towers. Exactly 18 years later, Covid 19 has emerged to change the course of the world again. It has accelerated the meltdown of the global economy and significantly affected brands in many aspects. During … Continue reading How to Adapt Marketing in Crises →