Transport is one of the most important elements of the material and technical base of domestic production and a necessary condition for the functioning of modern industrial society. Road transport has played an enormous role in shaping the modern nature of the human settlement, in the spread of long-distance tourism, and in the territorial decentralization … Continue reading How did the invention of the car impact society?
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Should Your Business Post to Social Media on 9/11?
Should businesses post to social media on 9/11? The response to this question is emotionally complicated. It involves how well companies ‘get it right,’ which is usually determined by the intellectual ability of their social media strategy. Every marketer has an opinion on the subject. But how do customers feel about it? The brand’s goal … Continue reading Should Your Business Post to Social Media on 9/11?
Why nine-one-one?
The three-digit number of the North American Rescue Service has appeared in films, books, newspaper articles, Internet publications and has become for us almost the same symbol of the United States as the Statue of Liberty, Hollywood films and the famous drink. During my internship at Hastings College, every morning I was able to observe … Continue reading Why nine-one-one?
Is there a connection between the US 911 emergency number and the 9/11 terrorist attacks?
Surely many wondered if the emergency number in the United States was changed to the short number 911 after the attacks on the World Trade Center on September 11, 2001. Let’s make a reservation right away – no, this can be considered an ordinary coincidence, or the idea of those people who arranged it in … Continue reading Is there a connection between the US 911 emergency number and the 9/11 terrorist attacks?
How to Adapt Marketing in Crises
Years ago, an ominous cloud of terrorism hung over the heads of the world leaders. Hijacked passenger planes crashed into Twin Towers. Exactly 18 years later, Covid 19 has emerged to change the course of the world again. It has accelerated the meltdown of the global economy and significantly affected brands in many aspects. During … Continue reading How to Adapt Marketing in Crises