Should businesses post to social media on 9/11? The response to this question is emotionally complicated. It involves how well companies ‘get it right,’ which is usually determined by the intellectual ability of their social media strategy.
Every marketer has an opinion on the subject. But how do customers feel about it? The brand’s goal and its social media followers understand that aim plays a role in the equation. Will brand fans perceive the homage to be marketing even if the objective is to pay tribute properly with no explicit commercial goal? After all, a company’s brand channel’s primary goal is to advertise itself commercially.
If you decide to write a post about 9/11 and don’t know what to post, this article is right for you. Our content marketing agency in New York shares tips on whether should you and what to post on social media for 9/11.
What Popular Brand Posts?
Many people believe that any brand post might be construed as a commercial purpose unless explicit charitable efforts are undertaken. If the firm directly links to 9/11, such as United Airlines or Morgan Stanley, it might be a powerful opportunity to reflect on the incident publicly. If the firm lacks that connection, it will be difficult to identify oneself with any meaningful or emotional viewpoint that the audience would not see through the posts.
The horrific events of September 11, 2001, will be remembered for a long time, even after 20 years.
Several organizations remember the soldiers, martyrs, and survivors of the terror attacks in Washington D.C., Pennsylvania and New York City. Nearly 3,000 people were killed, and about 6,000 more were injured in the attacks.
Twitter was a popular platform for expressing support for American principles. Organizations such as the National Men’s Soccer Team submitted films, while NASA displayed images of institutional memorials to the victims of that day’s tragedy.
How to Use Social Media on 9/11?
Many brands and other organizations wonder, “How to Use Social Media on 9/11?” So, they start with their marketing campaign the next day. Others might think of delivering a strong social message and pay homage to all the warriors. But they don’t know how to share the right message to their audience.
On September 11, several brands maintained silence or followed “go dark,” with no or little social media interactions. But, it would be unusual for a highly socially active firm to be silent on such an important day.
Only a few corporations can claim that their public participation in the 9/11 social media debate was genuine. These are the businesses that lost employees as a result of the attack. Others include Cantor Fitzgerald, Morgan Stanley, and Bank of America in the United States. They have lost teammates and coworkers who have earned the right to be remembered publicly on this day.
When every other brand and corporation has noble intentions, they have no place in this discussion. Take some advice and turn off the lights on 9/11, at least in the morning hours. Keep in mind that 9/11 symbolizes more than just brand relevance; there are plenty of other opportunities for that.
What Shouldn’t You Post on social media on 9/11?
September 11 can be used to educate individuals regarding national security, airports, and border rules, disaster management, and military duty, or to discover more about the work your organization is doing in the aftermath of 9/11.
Keep in mind, though, that this day is not about you. Do not stuff your agency’s plan into a 9/11 statement since it is not the time for politics or business. It’s important to remember that this isn’t about you. Also, it’s about the individuals who died in New York City, the Pentagon, hijacked aircraft, and first response personnel. It’s about reassuring individuals that their loved ones who have passed away have not been forgotten. It’s about assisting a country that is still recovering.
Make Your Post Short
The next question that you may come across is “What to say on social media about 9/11?” On September 11, it’s acceptable to distribute your regular business communications. You may — and probably should — recognize this nationally significant day as well. You can reshare a message written by another organization if you don’t feel comfortable writing your memory message.
The most impactful statements are frequently the simplest. Be genuine and compassionate while sharing feelings of remembering. Keep your messaging short yet impactful. You can also put an American flag to remember what the country has sacrificed. Choose an image that perfectly captures the day’s contemplative attitude. People will be able to relate to your message emotionally, and it will even help them commemorate the memory of those who have passed away.
Schedule Your Post In The Morning
Overall, companies and organizations must understand their consumers and produce relevant postings depending on their customer base before posting about this event. Make a post on your social media platforms regarding September 11, preferably early in the morning, so that everyone in your town can hear and participate in this critical discussion.
Tim Absalikov is a digital marketing expert with over a decade of industry experience. He worked as a Senior SEM Account Manager and a Digital Marketing Director. He is the Acting CEO of Lasting Trend Agency presently. Tim Absalikov has worked with several notable businesses. His clients like his one-of-a-kind approach, and he is known as a digital marketing genius.
